Attn: High-achieving professional women
Stop letting self-doubt and imposter syndrome block your success.
Rise to the level of leadership, income, and impact you deserve and desire, without sacrificing your health, your personal life, or your joy.
How Rise and Lead began
“I thought I was the only one who felt this way.”
I'll never forget the moment it hit me that there was an epidemic going on with high-achieving women.
I had been invited to speak at Google, hired to give my “Powerful Women and Self-Bullying” keynote to the women@google group. I was excited and shakin' in my boots nervous. They warned me that these lunchtime sessions usually had low attendance. Googlers had overflowing plates, and this was considered a “soft skills” session.
I made my way to the stage and watched the room fill with women carrying their lunch. More women came in. And then more, and then more, as I shared my tools to stop high-achieving women from being so hard on themselves. When I asked the room to turn to a neighbor and share, the vulnerability was palpable. They dropped their masks.
Afterward, woman after woman came up to me in tears saying the same thing: “I thought I was the only one who felt this way.” The hiring team told me it was the most well-attended talk they had ever had.
It doesn't matter how successful a woman is. On some level, she's beating herself up.
These toxic patterns of self-doubt, imposter syndrome, and second-guessing ourselves are costing us greatly in our careers, our income, and our lives. They block our happiness and our joy.
Rise and Lead is the reliable, deeply effective method I created to change that. It's my ultimate contribution to creating positive change in the world, because I want more women leaders in every room where decisions are made, using their voices like never before.
Does this sound familiar?
You're here because something has to give.
You've worked hard to build an amazing career and a fulfilling life. And yet…
- The balancing act has become unbearable.
- Every time you look up the ladder to the next level, you feel yourself self-sabotage.
- You know you're destined for greatness, but part of you can't stop thinking you're a fraud or an imposter.
- You feel stuck at a certain level, making mediocre money, when deep down you know you're worth more.
- You chronically compare yourself to others, set unrealistic expectations, and strive for perfection.
- You know you can do and be anything, but you feel pressured to do and be everything.
- You crawl into bed with your phone and your to-do list, and wake up with it racing through your head.
- You often feel like you're failing and will never measure up.
You are not alone.
It is possible to overcome all of this. And it's easier and faster with Rise and Lead.
Imagine
What becomes possible when self-doubt stops running the show
Praise for Rise and Lead & Amy
“I joined Rise and Lead because I needed a push to take the final steps of really accepting and being a powerful CEO of a growing company. I am now recognized by my colleagues as to my successes and strength. I now feel empowered, enabled, and strong.”Jackie Kleinman, CEO, KB Financial Advisors
“I can't say enough about how valuable Amy's coaching has been to my growth and I highly recommend her. She helped to address some imposter syndrome and issues I was facing being a new manager in a complex organization at Google.”Jennifer Raven-Harris, Director, LCS and Coaching Mastery, Google
“Rise and Lead helped me reinvest in myself as a leader who wants the best for her team. I have found joy again!”Suzanne Kuczun, Director of Marketing and Development
Why it's not your fault
The Big Fat Lies high-achieving women leaders believe
We grew up inside patriarchal and oppressive systems that taught us these lies. Rise and Lead gives you the tools to see them clearly and choose differently.
I'm a fraud.
Imposter syndrome costs us money, health, power, and happiness. Even Maya Angelou and Michelle Obama have spoken about feeling it. In Rise and Lead you learn tools like the Spotlight of Confidence so you can feel the truth of how amazing you are in any situation.
When I get the promotion, then I'll feel confident.
Confidence is an inside-out job, not an outside-in job. The Wake-Up Call 3-Step Process gives you a clear path for exactly what to do when imposter syndrome and self-doubt show up.
Rising to the next level means sacrificing my well-being.
Endless sacrifice paves the road to resentment and burnout. You'll learn to create harmony instead of elusive balance , and the difference between service and sacrifice.
Asking for help or showing emotion is weakness.
Vulnerability is a sign of strength and wisdom. You'll discover your personal, authentic leadership style and how to lead with vulnerability and grace.
I need to be liked by everyone. I have to be perfect.
Seeking universal approval dilutes your impact. You'll take a hard look at the games you're playing, like perfectionism and people-pleasing, and choose the game you actually want to play .
The Rise and Lead Framework
Five steps from self-doubt to self-led leadership
Overcoming the Big Fat Lies, and so much more, is possible and faster with a proven path.
Wake Up
See what's consciously and subconsciously holding you back, so you can begin to activate your true potential.
Give Up
Bust through your inner glass ceiling and begin the journey back to your personal power.
Wise Up
Your voice of truth, your Inner Wisdom, emerges louder and clearer than ever. Choose success on your own terms, without apology.
Show Up
Use the Rise and Lead model of goal setting to create an action plan born from inspiration instead of obligation.
Rise Up
You become a Rise and Lead leader we can believe in.
“When I came to Rise and Lead I felt lost in my career, and my life. I was waking up in the mornings wondering if I would ever find a way to shine again. Rise and Lead led me back to myself. It made me a better mom, a better wife, and I now have my dream job and a new career.”Kerry Roark Director, Gilead Sciences
The curriculum
The Rise and Lead Wheel of Activation
Nine activations across seven modules, each with teaching audios broken into digestible bites, plus workbooks and transcripts. Move through them at your own pace, and come back to them for life.
The Self-Bullying Showdown
- Learn about the Inner Critic brain
- Identify your personal “Inner Mean Girl”
- Begin to unravel the ways you've been holding yourself back
You'll leave with a clear understanding of your self-sabotaging ways.
Deconstructing the Inner Glass Ceiling
- Identify the assumptions that have kept you playing it safe
- Declare a new game you truly want to play
- Take the Rising Woman Leadership Assessment for a pulse check
You'll be blown away by the patterns playing out in your career, life, and leadership.
Nurture Your Inner Wisdom
- Learn the relaxation response, the antidote to the stress response so many high-level women live in
- Connect with your Inner Wisdom, the voice of truth within
- Cultivate the courage to take truly aligned action
You'll discover the inner GPS that guides you to your truth.
Dream, Plan, and Rise
- Discover the Rise and Lead model of goal setting for success
- Create an action plan born from inspiration instead of obligation
- Reverse engineer your goals and desires with power and clarity
You'll create an aligned vision and action plan for up-leveling.
Becoming Who You Came Here to Be
- Step into the “beingness” of your vision
- Understand how up-leveling asks you to walk in the world differently
- Claim a new Identity Statement and Stand
You'll realize the truth of who you are and walk in the world with confidence.
Gather Your Circle of Support
- Create a circle of allies to support your vision
- Make competition and comparison a thing of the past
- Become a beacon of light helping others shine and rise
You'll create your personal board of directors for your life and leadership.
Celebration and Transformation Tools
- Step into celebration with a graduation ritual
- Lock in the learning with your Rise and Lead STAND
- Expand into your next level of brilliance
You'll retake the Rising Woman Leadership Assessment and celebrate how far you've come.
“Amy blew me away! She is incredibly gifted in her ability to coach her clients, not only asking the right, probing questions, but also making space for them to gain access to their own truth. I highly recommend working with Amy in any capacity.”Heather McClellan, VP of Corporate Communications, Intuit
“Two weeks into our work together, the investment is worth it. Period. I'm blown away by what shifts and opens up in the world when you say YES to yourself… The plan, the structure, the SUPPORT… I feel calmer than I've ever known. More purposeful. More passionate.”Julie Santiago, Founder, We Are the Women
Everything you receive
What's inside Rise and Lead
The complete Rise and Lead curriculum, plus a private coaching session with me to take your breakthrough to the next level.
For context: working with me one-on-one for six months is an investment upwards of $15,000.
Enroll today
Your investment in Rise and Lead
Choose the option that works best for you. You'll get instant access to the curriculum and a link to book your private session with me.
One payment. Full curriculum with lifetime access, plus your private coaching session with Amy.
Buy Now · $2,9976 monthly payments of $575. The same full curriculum, lifetime access, and private session.
Buy Now · $575/moTotal value $8,900 · Your investment from $2,997
How it works
Start this week
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Enroll
Click Buy Now and choose pay-in-full or the monthly plan.
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Get access
Watch your inbox for your welcome email with your login and everything you need to begin.
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Book your session
Use the link in your welcome email to schedule your private coaching session with Amy.
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Rise
Start Module 1 and begin banishing self-doubt and up-leveling your career and life.
Whether one, a few, or all of these apply, you're an ideal candidate.
- You're ready to deepen your impact and make your brightest contribution.
- You're tired of playing a man's game and yearn to create one that is joyful, fun, and winnable for you and all women.
- You feel a calling to step into more leadership in your career and community.
- You align with progressive values, believe in social justice and anti-racism work, and are committed to being part of the solution.
- You want to stop being so hard on yourself, underestimating yourself, and feeling like a fraud.
- You feel powerful and still underestimate yourself, and you're ready to release that paradox and step fully into your power.
Before: “I was someone who tolerated dysfunctional living situations, less than desirable wages, and romantic isolation. I felt like a victim much of the time. I stayed stuck.”Katie Leathers, Coach
After: “I take time each day to check in with my Inner Wisdom about what she has to say. This work gave me my life back. I live with more passion, joy, grace, and creativity.”
Meet your coach
Hi! I'm Amy Ahlers.
I'm a certified coach, speaker, and bestselling author, and I've dedicated my life to helping women, like you and my daughters, shine.
For more than 25 years I've worked with high-achieving women who look like they have it all together on the outside, while their Inner Critic runs the show on the inside. I've given keynotes and coached leaders at Google, Oracle, Intuit, Charles Schwab, Kaiser Permanente, and more. My style is a blend of warmth, truth-telling, and a loving kick in the butt.
A few fun facts: I'm addicted to hot sauce, I love dance breaks and karaoke, and in my 20s I worked at Club Med and traveled to amazing places. Most importantly, I'm a mom of two firecracker daughters here in the San Francisco Bay Area.
Your success is my goal. I'm 100% here for you so you truly Rise and Lead.
Questions
Frequently asked questions
What exactly is Rise and Lead?
Rise and Lead is a self-paced women's leadership training program for emerging, rising, and established women leaders who want to confidently make their greatest impact and contribution. You get the full seven-module curriculum with lifetime access, plus a private coaching session with Amy.
Amy, I'm already exhausted and overwhelmed. Can I really do this?
First, I want you to know that I get it. Woman to woman, I understand.
Many women come to Rise and Lead feeling exhausted, depleted, and overwhelmed, because they've been playing a man's game designed for them to lose. In this program you design your OWN game, one you can win with joy and grace.
We take care of your overwhelm and exhaustion first, then fill you up with inspiration and healthy ambition. I got you!
How much time will it take? I already have a full plate.
Plan on roughly 2 to 3 hours a week to move through the curriculum at a steady pace. Because Rise and Lead is self-paced, you can go faster or slower as life allows. Many women listen to the audios while working out, commuting, or doing laundry.
Our motto is progress over perfection (perfectionism is a tool of the patriarchy, after all!). And with lifetime access, you can always come back to anything you skip.
How do I access the program?
All you need is a computer or phone and an internet connection. The curriculum is made up of audios you can stream or download, and the workbooks and transcripts can be accessed online or printed. Your private coaching session with Amy takes place on Zoom.
What kind of women participate in Rise and Lead?
Rise and Lead is for professional women who work in organizations or run their own businesses. Rise and Lead women are smart, successful, powerful, and interesting, like you!
Women of all ages, racial and cultural backgrounds, sexual orientations, shapes, and sizes are welcomed with open arms. We've had women from 30 to 70 years old go through the program and love it.
I'm an entrepreneur, business owner, or coach. Is this for me?
Yes. Many women like you have gone through Rise and Lead and loved it. To be clear, Rise and Lead focuses on your leadership, not marketing skills like list building or ads. This is about doing your inner work, aligning with your values, setting your goals and intentions, and gathering your circle of allies.
This is a bigger investment than I've made before. Help!
I get it. Rise and Lead isn't a $97 program you'll never open. It's designed to be a stretch, not a stress, on purpose. Money equals commitment, and I want you to complete this program and see results.
My question for you is: what would make Rise and Lead worth it for you? Women describe life before Rise and Lead and life after Rise and Lead. I want this to be the best investment you've ever made in your personal and professional growth.
Will my company pay for it? Is it a tax write-off?
Maybe! Companies have sponsored women and paid their entire tuition, and some women have used their company's education funds for partial reimbursement. If you're an entrepreneur or business owner, Rise and Lead may be a business expense, as coaching programs often are. Please check with your tax professional to confirm.
But really, does it matter? Aren't you ready to take your power back now?
What do I say to my significant other, my Inner Critic, or the naysayer?
First, thank that naysayer for looking out for you. Any discouragement or silent eye-rolling is often love in disguise.
Then remember that good things are an investment. An investment in joy, and in breaking through your toxic patterns and your inner glass ceiling. Having the confidence to ask for that raise, that promotion, the life you want: that's a lifelong return.
I feel nervous or unsure about doing this…
That's completely normal. Whenever we invest time, energy, and money in ourselves, our Inner Critics love to protect the status quo and keep us in our comfort zones. Your brain and nervous system resist change by design.
Most women who join went through some questioning first, and they're so glad they jumped in.